An excerpt from Howard Owens:

“Mass media is a relic of the 20th Century, the only period in human history in which it existed. For most of our history, communication was much more personal, often far closer to one-to-one than one-to-many. Now we’re in the era of many-to-many, which has more in common with campfire media, is more of a deeply felt personal media, more in keeping with our nature. Mass media wasn’t good for us. Distributed media is better.”